The Story Behind The Stitches

Hi, I’m Christina, the owner and maker behind Sew It Goes Embroidery & Keepsakes.

My outlook on life changed after I was diagnosed with a rare form of breast cancer. Although it left me with lifelong complications, the experience gave me a deeper appreciation for time, helped me recognize what mattered most and gave me the courage to pursue work I truly love. After nearly 18 years in the corporate world, I was ready to spend less time in meetings and more time working with my hands.

Today, I run a home based embroidery studio serving customers in Saint John and across Canada. I create custom apparel for individuals, businesses, schools and community organizations. As well as, memory bears and pillows made from a loved one’s clothing. Every item is created with care and respect for the story behind it. Whether I’m helping someone celebrate a special moment, represent their organization or preserve a treasured memory, I’m honoured to create pieces that can be worn, used and cherished.

Thank you for supporting my small business. I look forward to creating something meaningful for you.

Christina Joyce